About
From an idea to working technology
Complex organisations run on networks of applications, suppliers, processes and data. The information about how those things connect already exists — scattered across spreadsheets, registers, architecture documents and risk systems. Seeing the connections is the part nobody has solved well. SupplyVisual started as that observation, and is now working software.
Who is behind it
Small, independent, and close to the work
SupplyVisual is initiated by Jelmer Baars, an International Business student with a long-standing interest in technology and in how organisations cope with complexity. He takes the product and the company forward from here.
The usual order is a business plan first and the technology later. This went the other way around: build the thing, prove it works, and only then work out what business belongs around it. That is why there is a finished product to try before there is a sales team to talk to.
Staying small is deliberate. It means a short line between a question and an answer: no support tier to escalate through, no account manager between you and a decision, and no roadmap committee deciding your request is out of scope. When you write in, you reach the people who build the thing.
Where things stand
- The product works. The iPhone app is released and free. The demo on this site is the real software, not a mock-up.
- In development. iPad, desktop and a private-deployment edition for organisations.
- No shared backend. Your model stays on your device. There is no vendor server holding your supplier data — by design, not by promise.
- Independent. No outside funding, no investor pressure on the roadmap, no acquisition to plan around.
Why it exists
Organisations have the data. They do not have the overview.
A modern organisation runs through applications, suppliers and subcontractors, business processes, data flows, outsourcing arrangements and cloud platforms. What each of those is tends to be documented somewhere. How they depend on each other usually is not.
A diagram gives you a snapshot that is out of date by the time it is printed. A spreadsheet gives you rows without relationships. An enterprise platform gives you everything, at the price of a project. The gap in between is where this belongs: take the data an organisation already keeps, and turn it into something you can actually look at.
Import the data. See the connections. Understand the environment. That is the whole idea, and everything in the product serves it.
Why now
Dependencies keep growing. Understanding of them has not kept up.
Cloud, SaaS, outsourcing, APIs and global supply chains add new dependencies every year. At the same time, boards and supervisors increasingly expect organisations to be able to explain those dependencies — under DORA, under NIS2, or simply because someone asked what happens if a provider fails.
Most of that explaining still happens through spreadsheets, slide decks and static diagrams. A picture you can interrogate is a better answer, and it is a strange thing for an industry this technical not to have.
Investors & partners
An early-stage opportunity
This part is not for customers. If you are here to use the product, the demo and the availability page are the useful pages — this section is for people looking at the company rather than the software.
The first milestone is done: an idea became working software. The next one is commercial. Which use cases create the most value, which customers feel the problem most sharply, and what the right model is — those questions are open, and being worked on rather than guessed at.
The underlying technology is not limited to supplier chains. The same engine already drives Fluxcarta for application landscapes and dataflows. Third-party ecosystems, concentration risk and governance reporting are adjacent, and reachable from the same foundation.
Experience is worth as much as capital at this stage. B2B SaaS, enterprise software, go-to-market, product strategy, international growth, or governance, risk and compliance — if you have built something in that territory and see the potential here, a conversation is welcome.
The software is the argument.
Rather than read about it, open the demo: a worked supplier network of 163 organisations, running in your browser, with no sign-up.